The quick formula
For a fast estimate, you only need two things: average monthly net profit and a market multiple. Multiply them and you have a ballpark. A site earning $1,500/month at a 36x multiple is worth roughly $54,000. This five-minute method won't replace real due diligence, but it's perfect for a first-pass gut check on whether a site or an asking price is in the right universe.
Get a rough monthly profit
Take the last few months of revenue, subtract the obvious costs (hosting, tools, content, ads), and get an approximate monthly net profit. For a quick estimate you don't need perfect books — just an honest ballpark. If income is seasonal, average across enough months to smooth it. This rough profit figure is the foundation, so make it realistic rather than optimistic.
Pick a multiple for the type
Apply a rough multiple based on site type: around 30–42x for content and affiliate, 28–38x for ecommerce, higher for SaaS with recurring revenue. Use the lower end if the site has obvious risks (declining traffic, single income source) and the higher end if it's growing and diversified. This isn't precise, but it lands you in the right range fast.
Know when to go deeper
The five-minute method is a screening tool — great for deciding whether something is worth a serious look, but not for setting a final price or making an offer. Once a site clears the quick check, do the real work: verify the numbers, assess risk properly, and cross-check comparable sales. Use the fast method to filter, and a proper valuation to decide.
- Quick value = monthly profit × a market multiple.
- Get an honest rough profit; average out seasonality.
- Pick a multiple by type, adjusted for obvious risk.
- Use it to screen, not to set a final price.
The 5-minute method gives a ballpark; our free appraisal gives a data-backed number with a full factor breakdown in about the same time.
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