First: Dan.com has closed
GoDaddy acquired Dan.com in 2022 and announced its migration into Afternic in September 2024. The platform closed on June 27, 2025, and its seller listings moved to Afternic. Its best-known features, lease-to-own payments and fast automated transfers, now run inside Afternic. Selling on Dan in 2026 means selling on Afternic.
Afternic vs Sedo at a glance
| Afternic | Sedo | |
|---|---|---|
| Owner | GoDaddy | Independent |
| Seller commission | 15% with GoDaddy nameservers, 25% without (Basic); 20% or 30% on Boost; $15 minimum | 10–20% depending on sale route |
| Main strength | Listings appear at 100+ partner registrars | International and non-English buyers |
| Transfers | Fast Transfer on eligible names | Managed transfer with escrow |
| Lease-to-own | Yes, inherited from Dan.com | Instalment options available |
| Best for | Liquid .com names at buy-now prices | Names with buyers outside the US |
Rates as of September–October 2026 from each venue's pricing pages. Confirm before listing.
When Afternic wins
Afternic's advantage is distribution. When a buyer searches for your name at GoDaddy or one of its partner registrars, it shows as available to buy at your price. For a .com with a sensible buy-now price, that is where most sales happen. Point the name at GoDaddy's aftermarket nameservers to pay 15% rather than 25%.
When Sedo wins
Sedo is the largest marketplace outside GoDaddy, with a European base and buyers in almost every country. It suits names in other languages, country extensions such as .de or .fr, and sellers who prefer not to keep everything inside one company's ecosystem.
Use both
Listings on both are non-exclusive, so most sellers list on Afternic and Sedo at the same price and delist everywhere once the name sells. Adding a 5% venue such as Spaceship SellerHub costs nothing and gives you a lower-fee route for the same buyer.
What replaced Dan's features
Afternic now offers lease-to-own and a landing page modelled on Dan's. Former Dan users who wanted independence from GoDaddy have moved to Sedo, Atom, or self-hosted landing tools such as Efty. See our pages on <a href="https://siteappraiser.com/blog/afternic-alternatives/">Afternic alternatives</a> and <a href="https://siteappraiser.com/blog/sedo-alternatives/">Sedo alternatives</a>.
- Dan.com closed on June 27, 2025; its listings and features moved to Afternic.
- Afternic: widest registrar distribution, 15–30% commission.
- Sedo: strongest for international buyers, 10–20% commission.
- List on both non-exclusively at the same price.