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Most site owners think of their project as a side income. Buyers think of it as an asset worth 2–4 years of profit, paid upfront. A site earning $500/month can sell for $15,000–$20,000.
SiteAppraiser shows you that number for free — so you can decide whether to keep earning or cash out.
Revenue, profit, traffic and how you monetize. No account, no connecting anything — just the numbers you already know.
A likely sale price plus a low–high range, with a transparent breakdown of exactly what is pulling your multiple up or down.
A checklist to prep the sale, tips to raise your price first, and the right marketplace matched to your site's size and type.
We start from your monthly net profit and apply a market multiple, then adjust for the factors real buyers care about. It's the same logic a $200 appraiser uses — we just show our work.
Our monthly roundup of notable listings, recent sale prices, and where the smart money is buying. New every month.
Read this month's finds →A breakdown of typical profit multiples by site type — and what pushes yours higher or lower.
The pros, cons, fees, and ideal site size for each of the major marketplaces.
What to have ready so due diligence doesn't stall your sale.
Get a free, data-backed valuation range in about two minutes — no email required.
A data-backed valuation in two minutes. Use last month's numbers or a typical month — estimates are fine.
The higher each factor, the more it lifts your multiple.
Based on your inputs, these moves have the biggest impact on your multiple.
The platforms owners use to make the improvements above. Optional — pick what fits your plan.
Tell us about your site and we'll match you with the best-fit marketplace or vetted broker — plus prep tips to get top price. Free, no obligation.
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Check your inbox for a copy of this valuation and plan.
Get a copy of your valuation and sell plan to revisit later — and we'll follow up with tips and an offer to help you sell, if you'd like. No spam.
Guides on valuations, multiples, marketplaces, and getting the top price for your site.
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Real listings, recent sale prices, and prep moves that raise your number. Free, no spam.
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Get a free, data-backed valuation in under two minutes — no email required.
Recent sales, multiples, and undervalued niches — once a month, free.
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Fees and thresholds are typical ranges and change over time — confirm current terms on each platform before listing.
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This values the domain name itself — separate from any site on it. For a website's full business value, use the site appraisal instead.
Get a copy plus a heads-up if this name's estimated value moves. Free, no spam.
If it's unregistered you can grab it now, often for under $20/year. If it's taken, these registrars will show who's selling it and for how much.
Park the domain on an ad page and collect revenue from type-in traffic — and many parking services help sell it at the same time. Free to set up.
Domain values are inherently rough — the real price is whatever a buyer will pay. This estimate reads the name's characteristics and is informational only, not comparable-sales data.
A domain has no revenue to multiply, so it is priced on what a buyer would have to pay to get an equivalent name. Five characteristics carry most of the difference between a name worth $12 and one worth $12,000.
A .com is worth several times the same name on almost any other extension, because it is what buyers assume by default. Country extensions hold value inside their own market. Newer extensions rarely resell for more than their renewal cost unless the name itself is exceptional.
Short, pronounceable, spellable-from-hearing names command a premium because they work in speech and on packaging. Hyphens, numbers and doubled letters reduce value sharply, since they have to be explained every time the name is said aloud.
Names that describe a market where customers spend money are worth more than names in markets where they do not. The same two-word structure is worth an order of magnitude more in insurance or software than in a hobby niche, because the buyer's return on the name is larger.
A name a company could build an identity on has a different buyer from a keyword name, and often a better one. Invented words that sound like real words are the most valuable category that contains no keywords at all.
An established registration date helps. A history of spam, adult content or a search penalty hurts, and it is the one factor that can make an otherwise good name close to unsellable. Anyone paying real money will check the name's past before they pay.
The distribution is steep. The overwhelming majority of registered domains have no resale value at all, and the headline sales you read about are a rounding error in volume. These are the bands most names fall into.
Most domains. Long names, hyphens, unpopular extensions, or anything with no commercial meaning. Realistically these sell only to someone who specifically wants that exact phrase, which usually means nobody.
Sensible two-word .com names in a real market, or decent single words on a secondary extension. This is where most genuine transactions happen, and where a name will usually sit on a marketplace for months rather than days.
Short, clean, brandable .com names, or exact-match phrases in a market with real spend. At this level buyers are companies rather than investors, and a broker starts to be worth the commission.
One-word .com names, or category-defining terms. Sales here are negotiated rather than listed, often through a broker who already knows which company wants the name. Vanishingly rare as a share of all domains.
Bands describe typical market behaviour, not guaranteed outcomes. A domain is worth what a specific buyer will pay on a specific day, and the same name can fetch very different prices depending on who is looking.
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Tell us about your site and we'll match you with the best-fit marketplace or broker — plus tips to sell for more. No fees, no obligation.
Share a few details below — your traffic, revenue, and what you're hoping to get.
We point you to the best-fit marketplace or vetted broker for your site's size and type — no guesswork.
Go in prepared with our pricing guidance and prep checklist, and keep more of the final sale.
Takes a minute, no obligation. We'll follow up with your best-fit match.
We've saved your details and will follow up by email with your best-fit match and prep tips to sell for more. Keep an eye on your inbox.
Free templates every buyer asks for, plus the software we reach for to lift a site's traffic, revenue, and final sale price.
Three quick answers you would otherwise work out on the back of an envelope.
Monthly profit and a multiple into a valuation — or reverse it to see what multiple an asking price implies.
Open calculator →What actually lands in your account after commission, escrow and the costs sellers forget to count.
Open calculator →Estimate the taxable gain from your sale price, cost basis and selling costs. Estimate only, not tax advice.
Open calculator →The two documents every buyer asks for, ready to fill in. Download free — or get them emailed with our monthly deal roundup.
A clean 12-month profit-and-loss layout with revenue and expense lines already set up. This is the first thing buyers ask for.
↓ Download templateEvery item buyers and sellers verify before money changes hands — financials, traffic, legal, and the deal itself.
↓ Download checklistA plain-language purchase-agreement template covering assets, payment, transfer, and seller reps — a starting point to take to your lawyer.
↓ Download agreementA month-by-month plan of the moves that most reliably raise your final sale price before you list.
↓ Download checklistAll four templates plus Monthly Finds — real sale prices and undervalued niches. Free, no spam.
Each one targets a lever buyers pay premium multiples for — traffic, recurring revenue, and diversification. Optional, and pick only what fits your site.
Some links are affiliate links — if you buy through them we may earn a commission, at no extra cost to you. We only list tools we'd use ourselves.
Run a free appraisal first — it shows which levers move your value most, so you spend on the tools that actually raise your sale price.
SiteAppraiser ("we," "us") respects your privacy. This policy explains what we collect, why, and what choices you have. By using the site you agree to the practices described here.
The valuation tool runs in your browser — the figures you enter (revenue, profit, traffic, site age) are used only to calculate your estimate and are not required to be submitted to us. If you choose to email yourself a report, join a waitlist, or subscribe to updates, we collect the email address you provide. We also use Google Analytics to collect standard, anonymized usage data such as pages visited, referring source, device type, and general location, to understand and improve the site.
We use your email only to send what you asked for — your report, waitlist updates, or our newsletter — and you can unsubscribe at any time. We use analytics to improve content and features. We do not sell your personal information.
We use cookies for analytics (via Google Analytics) and to remember preferences. Google Analytics sets its own cookies and processes usage data under Google's privacy policy; you can opt out using Google's browser add-on. When you follow an affiliate link to a partner (such as a marketplace or tool), that partner may set its own cookies and collect data under its own privacy policy, which we do not control.
You can unsubscribe from emails via the link in any message, and you can request that we delete the email you provided by contacting us. Because we operate from the United States, your data may be processed there; depending on where you live, you may have additional rights over your data, and we honor valid requests to access or delete it.
Questions about this policy or your data? Email us at hello@siteappraiser.com and we'll respond as soon as we can.
By using SiteAppraiser you agree to these terms. If you do not agree, please do not use the site.
Our valuations, ranges, and recommendations are estimates for informational purposes only. They are not a guaranteed sale price, an offer to buy or sell, or financial, legal, or tax advice. Every website is different, and the actual price you achieve depends on the market, the buyer, and how you run your sale. Do your own due diligence and consult qualified professionals before making decisions.
You agree to use the site lawfully and not to misuse, disrupt, scrape at scale, or attempt to gain unauthorized access to it. We may change, suspend, or discontinue any part of the site at any time.
The site is provided "as is" without warranties of any kind. To the fullest extent permitted by law, we are not liable for any loss or damage arising from your use of the site or reliance on its estimates, content, or links.
We may update these terms from time to time. Continued use of the site after changes means you accept the updated terms.
SiteAppraiser is operated from the United States. Questions about these terms? Email hello@siteappraiser.com.
SiteAppraiser is free to use, and we support it in part through affiliate partnerships. This means some of the links on our site — including to marketplaces such as Flippa and Empire Flippers, and to tools we mention — are affiliate links.
If you click one of these links and sign up, list, or make a purchase, we may earn a commission — at no additional cost to you. You pay the same price you would have paid otherwise.
Affiliate relationships never change our valuations or which marketplace we recommend for your site — those are based on your inputs and site type. We only feature partners we believe are genuinely useful to site owners, and we mark outbound partner links accordingly. Our recommendations are our honest opinion. Questions? Email hello@siteappraiser.com.
Enter a word your business is about. You get name ideas built the way valuable domains are actually built — and you can check what each one is worth before you register it.
These are ideas, not availability checks — we do not query the registry. Popular short names are usually taken, so expect to try several. The availability links go to a registrar and are affiliate links.
Type a word above to see name ideas.
A domain you register for $12 today is an asset with a resale value, and the characteristics that make a name good to use are mostly the same ones that make it worth something later. Four tests, in order of how much they matter.
Turn a monthly profit and a multiple into a valuation — or work backwards from an asking price to see what multiple a seller is really asking for.
Looking at a listing? Enter the asking price alongside the monthly profit above to see the multiple the seller is actually asking for.
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Small online businesses generally trade between 24× and 45× monthly net profit, which is 2× to 3.75× annual. Where a specific site sits inside that range is decided by a handful of factors, and they matter more than the arithmetic.
A sale price is not what you keep. Work out what actually lands in your account after commission, escrow and the costs sellers forget.
Commission is the obvious one and rarely the only one. Before you accept a price, account for these four, because each is real money and none of them appear in the headline figure.
Estimate the taxable gain on a website or domain sale. You supply the rate, because the right one depends on where you live and how long you held the asset.
This is an estimate, not tax advice. Rates depend on your country, your income, how long you held the asset, and how the sale is structured. Speak to an accountant before you rely on a number.
Plain-English definitions of the terms buyers, brokers, and marketplaces use — so nothing in your sale catches you off guard.
Now that you speak the language, get a free, data-backed estimate of what your site or domain is actually worth.
SiteAppraiser gives website owners a free, honest answer to a question most never think to ask: what is my site actually worth?
Most people who run a profitable website think of it as a side income, not an asset. Buyers think differently — they'll pay two to four years of profit, upfront, for the right site. That gap costs owners real money, either because they never sell or because they sell for far less than the market would pay.
Traditional appraisers charge $200 or more and hand you a number with no explanation. We thought a first, honest estimate should be free — and that you deserve to see exactly how it was calculated. So we built a tool that runs the same profit-times-multiple logic the marketplaces use, shows its work, and asks for nothing in return.
Questions, feedback, or a correction to an estimate? Email us at hello@siteappraiser.com — we read everything.
Free, data-backed, and it takes two minutes.
Every valuation you run is saved here so you can compare sites and track how a number changes over time.
Saved appraisals live in this browser session on this device.
Run your first valuation and it'll show up here automatically — free, and it takes about two minutes.