The short answer
Flippa is the right place for most websites worth under about $100,000, and the only mainstream option for sites with little or no profit. It has the most buyers and the lowest cost to list. The trade-off is that listings are not vetted by default, so you do more of the work yourself: proving your numbers, answering questions and screening buyers. Established sites with steady profit can often get a better result on a vetted marketplace or through a broker.
| Flippa | |
|---|---|
| Listing fee | From $29, more for larger sites and extra visibility |
| Success fee | About 10% on sales up to around $500,000, lower on larger deals |
| Sales over $100,000 | Broker-led, with an upfront fee |
| Minimum to list | None; starter and unprofitable sites accepted |
| Vetting | Optional for small sites; financial checks on larger listings |
| Payment | Flippa escrow or Escrow.com |
Fees checked October 2026. Flippa changes its packages often, so confirm the current rates on Flippa before you list. Our marketplace fee calculator compares your net proceeds across venues.
How selling on Flippa works
You create a listing with your traffic, revenue and profit, choose a package, and pay the listing fee up front. You can run a timed auction or a classified listing with an asking price. Buyers message you with questions and make offers. When you agree a price, the buyer pays into escrow, you transfer the domain, files and accounts, and the funds are released once the buyer confirms everything arrived. Flippa takes its success fee from the sale.
What it costs to sell
There are two main costs. The listing fee starts at $29 for small sites and rises for larger ones and for packages with more visibility. It is not refunded if the site does not sell. The success fee is charged only when the sale closes and is about 10% for most sales, stepping down for deals in the high six figures and above. Sites over $100,000 move to a broker-led service with its own upfront fee. Add escrow costs if you use Escrow.com, and the cost of any optional upgrades.
What Flippa does well
Reach is the main strength. Flippa has far more buyers than any other website marketplace, from first-time buyers to investment firms, which gives small sites the best chance of finding someone. It accepts sites at every stage, including starter sites and those with no income yet, which vetted marketplaces turn away. Listing is cheap and quick, and you stay in control of the price and the negotiation.
Where it falls short
Because most listings are not vetted, buyers are cautious and discount anything they cannot verify. Expect a lot of questions, and some low offers and time-wasters. Not every listing sells: Flippa has reported that more than half of its auctions end in a sale, so a large minority do not. Scam attempts aimed at sellers also happen, usually buyers who ask to move the deal off the platform or to transfer the site before paying into escrow.
How to get a better result
Connect your analytics and revenue accounts so buyers see verified numbers instead of screenshots. Write down what you do each week to run the site. Price it from a valuation rather than a hopeful figure, because overpriced listings attract fewer serious offers. Answer questions quickly, and never transfer anything before the funds are in escrow. Our step-by-step guide to selling on Flippa covers the listing itself.
Flippa or another venue?
Use Flippa for sites under about $100,000, sites with little or no profit, and when you want to run the sale yourself. Consider Empire Flippers for established sites worth roughly $70,000 or more with clean records, where vetting and a managed handover justify the higher fee. Motion Invest suits small content sites when you want a quick offer rather than a listing. For a side-by-side view, see Flippa vs Empire Flippers vs Motion Invest.
- Flippa has the most buyers and accepts sites at every stage, including those with no profit.
- Expect a listing fee from $29 and a success fee of about 10% on most sales.
- Listings are not vetted by default, so verified numbers make a big difference to offers.
- Established sites worth $70,000 or more may do better on a vetted marketplace or with a broker.
Work it out: Marketplace fee calculator
If your site is worth under about $100,000, Flippa puts it in front of the largest pool of website buyers. Listing starts at $29 and you only pay the success fee when it sells.
List on Flippa